You’ve seen the commercials on television (and heard them on the radio): area businesses and national chains imploring you to “visit them on Facebook.” There used to be a time that businesses would ask you to visit their website. However, that practice has declined recently. Does this mean that making
(Editor’s Note: Welcome to Top Echelon’s series of blog posts regarding scripts for agency recruiters and executive search consultants. During these uncertain times, business development is paramount, as is the relationship that you have with your candidates, clients, and prospective clients. We invite you to also consider using our free
As we discussed in our previous blog post, there are two types of basic search engine optimization (SEO)—on-page vs off-page SEO. In this post, I’d like to delve into the six individual components of on-page SEO techniques, what they are, and how they’re used. 1. Page Titles Page titles are one
In a previous blog post, we discussed the components of “on-page” SEO (or search engine optimization), which comprises one half of the SEO spectrum. The other half is “off-page” SEO. “On-page” SEO is what you do on the pages of your website in order to generate more website traffic. “Off-page”
In our previous blog post, we discussed the components of “on-page” SEO (or search engine optimization), which comprises one half of the SEO spectrum. The other half is “off-page” SEO. “On-page” SEO is what you do on the pages of your website to generate more website traffic. “Off-page” SEO, meanwhile, is
It’s 9 AM, you’ve had your two cups of coffee and now you sit down at your desk, ready to start making calls. Then an “urgent” call comes in from an unemployed candidate needing an update on the status of his unremarkable resume. After you peel him off the phone,
Countless recruiters have experienced how time has killed the placement process, resulting in job orders that have been withdrawn and hiring freezes, to name just two consequences. This trend has been even more rampant in today’s economic environment, where fear and uncertainty are the driving forces behind companies’ unwillingness to
Let’s say, just for fun, that you’ve implemented all of the strategies and techniques associated with both “on-page” SEO and “off-page” SEO. That would mean that you’ve dramatically increased the amount of traffic to your website. What’s the problem with that? You don’t make placements by driving more traffic to
Welcome to the fourth and final installment of our blog post series featuring recruiting industry trainer Jon Bartos of The Global Performance Group. I spoke with Bartos about some of the challenges facing recruiters in today’s economic environment. (Links to the first three blog posts in this series are located below): “The #1 Question
In response to the COVID-19 pandemic, Greg Doersching of Bullseye Mentor conducted a webinar series as part of Top Echelon Software’s Recruiter Coaching Series. Then we offered the recorded versions of those webinars as recruitment videos. Well . . . we’re back with more free recruitment videos! In fact, we
