Every agency recruiter and search consultant needs to have a search engine optimization (SEO) strategy for their website. LONG gone are the days of searching for jobs in the newspaper or bulletin board. Today, candidates turn to search engines first—usually on a smartphone. If your website doesn’t rank on the
Recruiters consistently commit the same mistakes when they make their marketing presentations to prospective clients. Specifically, they sell the wrong things. Those things are as follows: How long they’ve been in the business What their area of specialty is Their geographic proximity to the company A “Most Place-able Candidate” (MPC) Note
You’ve invested in a great website that even integrates with your recruiting software and leading job boards, but is that enough? Search engines, such as Google and Bing, reward websites for fresh and quality content. Creating a blog for your recruiting website is an easy way to boost your SEO
I’ve been getting a lot of “What should I be doing?” questions lately. Now let me tell you that there are no easy answers to this question, but I can tell you one thing for certain. About 95% of the recruiters I’ve talked to about this are still missing one
I often get questions from recruiters regarding how many calls they should make. This is a tricky question, as the answer is directly related to the results that are generated by those calls. There is no simple answer to this question because it varies by niche and the experience of
In today’s cluttered world, the time of day recruiters send emails is just as important as which day of the week they should choose. Google, smart phones and now smart watches have revolutionized the rate that people receive information. Whether it’s on their phone, watch, or computer, people are constantly bombarded
When you receive a cold call at your office from someone you’ve never met, are you ready to pull out your credit card after a five-minute conversation? Are you ready to sign a contract and commit to this complete stranger? If you’re like most people, then the answer is “No
There are a lot of moving parts in recruiting. You have to build relationships with clients, get job orders, source candidates, and make suitable matches. THEN, you have to coach your top candidates to improve their chances of an offer, cross your fingers that an offer is extended, and hope
By and large, recruiters are trained to tell their clients that they’re in the placement business, not the performance guarantee business. However, if this is true, then why do they provide a guarantee on their placements? The fact is, whether right or wrong, our clients consistently judge us through the
Video interviewing keeps getting more popular, and you’d better believe that the COVID-19 pandemic has had something to do with that rising popularity. Employers that still want to hire also want to observe the social distancing measures recommended by the Center for Disease Control. Sure, you can also practice social
