You need to market your recruiting business to two groups: potential clients and potential candidates. These two groups must know about your agency so you can generate more job orders, candidates, and income.
Create a recruitment agency marketing plan to reach these two groups. Below are marketing ideas for recruitment agencies that you can use. Each strategy can be used for both groups; you’ll just have to tailor your messaging.
Before you make a marketing plan
Before you can implement any of the marketing strategies in this article, you need to know what your recruiting agency offers that others don’t. What makes you unique? Why should someone choose your business instead of another recruiting agency or doing the tasks themselves?
The messaging you put out should reflect the uniqueness of your firm. Otherwise, you’ll look like every other recruiting business. Make your business stand out.
Marketing strategies for recruiting agencies
After you determine why people should choose your recruiting services, you can build your marketing plan. Below are five marketing strategies for recruiting agencies.
1. Start (or update) your website
When people need to find something, like a business, they head to the nearest computer and do a web search. The first few results that pop up are the winners that get attention.
Every business should have a website, including your recruiting business. Your firm must show up when someone searches for jobs or recruiting services.
If you don’t have a website, it’s past time to get one. If you already have a website, you might consider a website update. It might be out of date, confusing, or lack branding.
You don’t have to manage your website on your own. Whether you need a new website or an update, a recruitment agency website design service can give you a website that fits your industry.
Search engine optimization (SEO) is an important part of any website. It’s especially crucial to have on-page SEO for recruiting websites. Taking advantage of SEO for recruiters will help people find your site and services. You should pay attention to things like page titles, headers, meta descriptions, and images.
Your website should include key text that will help you show up in web searches. Include your location or service area, services, specialty areas, and job postings. If you’re a recruiter in Colorado who specializes in healthcare positions, your site should show up when someone searches for those things.
You can add jobs to your site with recruiting software job board integration. Having job postings can help potential candidates find your site, and hopefully contact you even if they don’t fit in a current position.
Having a recruiting blog can keep your website relevant. A blog gives more opportunities for your website to show up in searches. And, you can use your blog to explain your services, provide resources for clients and candidates, and teach people how you can solve their pain points.
2. Use social media
Of Americans, 81% have a social media account. With so many people on social media, you need to be there, too.
When you use social media, you can connect more personally with clients and candidates. They can get to know you and your business. When you post regularly, you are frequently in front of your followers. They are reminded of you and your business.
You can use social media to find out more about your potential clients and candidates. You can see their interests. This can give you a leg up when using social media for recruiting candidates or closing deals with clients.
If you’re willing to pay for it, you can create social media ads. These are targeted ads that put your business in front of the audience you select. Social media ads can put your business right in front of job seekers and hiring managers.
3. Reconnect with past business relationships
When you market your recruiting business, don’t forget previous clients and unplaced candidates. Send these people a gentle reminder that you are still available to serve them. Let them know how you can help.
For candidates in your recruiting database who you haven’t placed yet, send them your current job openings. You might email a jobs list with additional information about applications and interview skills.
For previous clients, periodically check in to see how you can help them. Remind them of your services. Share some of your other placement successes.
4. Create resources
Share your knowledge to get the attention of potential clients and candidates. You can make recruiting webinars, videos, blogs posts, e-books, brochures, or other documents. Share the resources through email, social media, or another method.
The resources don’t have to be complex. You can simply write out your expert knowledge. You might talk about interview questions, how to choose a good candidate, or interview etiquette. Your resources will show that you are an authority that can be turned to for recruiting help.
5. Show off
It’s alright to show off your skills and successes, especially if it helps your marketing efforts. Your accomplishments might be what some clients and candidates are looking for. Just don’t be arrogant, or the other four marketing strategies for recruitment agencies will lose their effectiveness.
Share your qualifications, certifications, and professional skills. Mention any awards you’ve won. Link to any media coverage where you were used as an expert source. Talk about past placement successes. Ask previous clients and candidates to share testimonials. All this shows you are a knowledgeable recruiter who can be trusted.
You can put your achievements and skills on your website. Share successes on social media when they happen. You can also highlight items in your email signature or the main part of an email.
