Mobile recruiting software is becoming increasingly popular among employers who want to reach job seekers who are using their mobile devices to search for employment opportunities. Mobile recruiting software allows employers to post job openings, manage applications, and communicate with candidates on their mobile devices. In this Top Echelon Software blog post, we will discuss the benefits of mobile recruiting software and the best practices for using it to recruit top talent.
Benefits of Mobile Recruiting Software
Reach a Wider Audience: Mobile recruiting software allows employers to reach a wider audience of job seekers who are using their mobile devices to search for jobs. According to a survey conducted by Glassdoor, 58% of job seekers use their mobile devices to search for jobs at least once a day. By using mobile recruiting software, employers can reach this audience and make it easier for them to apply for jobs.
Improve Candidate Experience: Mobile recruiting software can improve the candidate experience by making it easier for job seekers to apply for jobs on their mobile devices. Candidates can easily search for jobs, complete job applications, and upload resumes using their mobile devices. This can lead to higher application rates and better candidate engagement.
Increase Efficiency: Mobile recruiting software can increase efficiency by allowing employers to manage job postings and applications from their mobile devices. Employers can review applications, schedule interviews, and communicate with candidates on the go, saving time and increasing productivity.
Enhance Brand Image: Using mobile recruiting software can enhance an employer’s brand image by demonstrating that they are technologically advanced and innovative. Employers who use mobile recruiting software can differentiate themselves from their competitors and attract top talent.
Mobile Recruiting Software Best Practices
Mobile recruiting software has become an essential tool for hiring managers and recruiters to reach top talent who prefer to use their mobile devices when searching for job opportunities. With the growing popularity of mobile devices, recruiters need to adapt their recruiting strategies to match job seekers’ needs. In this article, we will discuss the best practices for using mobile recruiting software to recruit and hire top talent.
Optimize Your Job Postings for Mobile: Mobile-optimized job postings are crucial for attracting top talent. Candidates are more likely to abandon job applications that are not optimized for mobile devices. To optimize your job postings for mobile devices, keep the job descriptions concise and easy to read on a small screen. In addition, use bullet points to highlight job requirements and responsibilities and use mobile-friendly formatting, such as shorter paragraphs and larger fonts. Finally, keep the application process short and easy to navigate.
Use a Mobile-Friendly Career Site: A mobile-friendly career site is essential for attracting top talent. Your career site should be optimized for mobile devices and have a responsive design that adapts to the user’s screen size. Mobile-friendly career sites should be easy to navigate, have clear calls to action, and provide relevant information about the company and job openings.
Use Video to Engage Candidates: Video is an effective tool for engaging candidates and communicating your employer brand. A video can provide insights into the company culture, introduce key team members, and showcase the workplace. Video is a great way to communicate your company’s values, vision, and mission. Videos should be short, concise, and easy to watch on a small screen.
Simplify the Application Process: Simplifying the application process is essential for attracting top talent. Mobile devices have small screens, making it challenging for candidates to complete long and complicated applications. The application process should be simple, intuitive, and easy to navigate. The application form should be mobile-friendly and easy to complete. Consider using resume parsing software to simplify the process further.
Use Text Messaging to Communicate with Candidates: Text messaging is a popular way to communicate with candidates, especially for millennials and Gen Z. Text messaging can be used to remind candidates of upcoming interviews, ask for additional information, and keep candidates engaged throughout the recruitment process. Text messaging can also be used to ask for feedback after the interview.
Use Mobile-Friendly Assessments: Mobile-friendly assessments can help you identify the best candidates quickly. Assessments can be used to evaluate candidates’ skills, aptitude, and personality. Mobile-friendly assessments should be short and easy to complete on a small screen.
Protect Candidate Privacy: Protecting candidate privacy is essential when using mobile recruiting software. Candidate information should be stored securely and only accessed by authorized personnel. Employers should comply with data privacy laws such as the General Data Protection Regulation (GDPR) when collecting and storing candidate information.
Track and Analyze Results: Tracking and analyzing results is essential to measure the effectiveness of your mobile recruiting strategy. Employers should track the number of job postings, the number of applications received, and the quality of candidates who apply. This data can be used to refine your mobile recruiting strategy and improve your results over time.
Mobile recruiting software is a powerful tool for recruiting top talent. Optimizing job postings for mobile, using a mobile-friendly career site, using video to engage candidates, simplifying the application process, using text messaging to communicate with candidates, using mobile-friendly assessments, protecting candidate privacy, and tracking and analyzing results are all best practices for using mobile recruiting software to recruit and hire top talent. By following these best practices, employers can attract the best talent and gain a competitive edge in the job market.