Why do recruiters need a website? Let’s start with the obvious: just about the entire world is on the Internet. You can do anything and everything on the Internet. You can get your news and information, you can order goods and services, you can watch your favorite television shows and
In a previous blog post, I shared three key principles to establishing a strong marketing foundation. Of course, it all starts with obtaining high-quality searches. After that, though, you need to know how to have an appropriate conversation with potential new clients, and the best way to do this is
We’ve written many times about how easy it is to add contract staffing to your recruiting solutions. When you outsource the complicated parts to a provider of recruitment back-office solutions, there just aren’t that many pieces left for you to deal with. Which is great, because it leaves your time free for calling, emailing,
You’ve seen the commercials on television (and heard them on the radio): area businesses and national chains imploring you to “visit them on Facebook.” There used to be a time that businesses would ask you to visit their website. However, that practice has declined recently. Does this mean that making
(Editor’s Note: Welcome to Top Echelon’s series of blog posts regarding scripts for agency recruiters and executive search consultants. During these uncertain times, business development is paramount, as is the relationship that you have with your candidates, clients, and prospective clients. We invite you to also consider using our free
As we discussed in our previous blog post, there are two types of basic search engine optimization (SEO)—on-page vs off-page SEO. In this post, I’d like to delve into the six individual components of on-page SEO techniques, what they are, and how they’re used. 1. Page Titles Page titles are one
In a previous blog post, we discussed the components of “on-page” SEO (or search engine optimization), which comprises one half of the SEO spectrum. The other half is “off-page” SEO. “On-page” SEO is what you do on the pages of your website in order to generate more website traffic. “Off-page”
In our previous blog post, we discussed the components of “on-page” SEO (or search engine optimization), which comprises one half of the SEO spectrum. The other half is “off-page” SEO. “On-page” SEO is what you do on the pages of your website to generate more website traffic. “Off-page” SEO, meanwhile, is
It’s 9 AM, you’ve had your two cups of coffee and now you sit down at your desk, ready to start making calls. Then an “urgent” call comes in from an unemployed candidate needing an update on the status of his unremarkable resume. After you peel him off the phone,
Countless recruiters have experienced how time has killed the placement process, resulting in job orders that have been withdrawn and hiring freezes, to name just two consequences. This trend has been even more rampant in today’s economic environment, where fear and uncertainty are the driving forces behind companies’ unwillingness to
