A cold email is a message sent to a prospect with whom you have no previous relationship. Cold emailing is an essential part of many sales strategies but comes with its fair share of challenges. According to MailChimp, the average open rate for B2B emails hovers...
Cold recruitment emails can be a powerful tool for sourcing top talent for your organization. These emails are unsolicited and sent to individuals who may not be actively seeking new job opportunities. The goal of a cold recruitment email is to pique the recipient's...
In today's competitive job market, it is essential for companies to stand out from the crowd to attract top talent. This is where employer branding comes in. What is employer branding? But . . . let's unveil our definition first, shall we? What is employer branding?...
There is a difference between marketing and branding for agency recruiters and search consultants. They are NOT the same thing. In short, marketing represents your efforts to get the attention of another person. In the case of...