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Strategic Recruitment Starts with Positioning and Branding

by | Mar 30, 2020 | Marketing, Top Echelon Blog

Every agency recruiter and search consultant wants to grow their business and diversify their income streams. (At least they should.)

This is an important step to take, but before you can succeed with new (or existing) ventures, you have to make sure your services truly add value. How can you do that? Two words: positioning and branding.

5 strategic recruitment tactics

An article by trainer and speaker Scott Love breaks down four tactics to try. We’ve summarized them below and added one of our own:

#1 – Position yourself by defining your business model.

Don’t try to be all things to all clients. As Scott says, “You will make money by either becoming a Tiffany’s or a Walmart.”

#2 – Brand yourself with what makes you unique.

Focus on a highly specific niche. Highlight your differences from competitors (your “story”) with a tailored message for clients.

#3 – Position yourself by offering specific value.

Differentiate by niche, not by industry. Specialize in one or a few types of candidate and corner that market.

#4 – Brand yourself on the cutting edge.

Continually train and invest in yourself. Employ and master the best recruiting software. Never stop improving, and become known as a thought leader. Your stature in the market will grow.

#5 – Position yourself as a trusted consultant.

Be a problem-solver for your clients. Think outside the box and look for creative ways to meet their needs, no matter what they are.

Strategic recruitment includes continuous training

Scott Love of The Attorney Search Group trains, motivates, and inspires recruiters to achieve greatness in the profession. Love has served as a keynote speaker at Top Echelon recruiter networking events and is also a regular contributor to the Top Echelon Expert Recruiter Coaching Series of webinars.

Speaking of which, if you’re looking to enhance your strategic recruitment efforts as an agency recruiter or search consultant, engaging in continuous training and education is an excellent way to do so. And it just so happens that Top Echelon has an extensive training library of free recruitment and selection training courses. These courses are recorded versions of Top Echelon’s Expert Recruiter Coaching Series of webinars.

These webinars touch upon a variety of recruiter-related topics dealing with both candidates and clients. As always, our goal with these webinars (and corresponding videos) is to help agency recruiters and search consultants make more placements.

In addition to training and webinars, Top Echelon offers other recruitment solutions. These solutions include the following:

Find out more about the recruiting solutions that Top Echelon offers to agency recruiters and search consultants!

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