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Todd Bossler with his back to a brick wall

The Email Marketing Series: Bounced Emails, Part 2

In the second part of this blog post about emails that bounce back, I’m going to explore the reasons that emails bounce that don’t have anything to do with non-existent email addresses.  (After all, I covered that topic in my last post.) There are four other reasons that emails you

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Todd Bossler with his back to a brick wall

The Email Marketing Series: Bounced Emails, Part 1

In the first blog post in this series, I discussed the CAN-SPAM act and how it could potentially affect your email marketing efforts.  In this post, I’d like to tackle the subject of bounced emails.  After all, you didn’t think every single email that you send is going to be

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Todd Bossler with his back to a brick wall

LinkedIn Recruiting Tip #1—Tantalizing Web Links

A couple of posts back, I mentioned getting your Blog link into your LinkedIn Profile.  That point is still valid, but I recently learned a small tip that kicks that up a notch. Using LinkedIn’s provided settings, the website links in my profile looked something link this: Websites: My Company

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Chief Content and Communications Officer Matt Deutsch

Waiting for Companies to Finally Pull the Hiring Trigger

In my previous blog post, I discussed the fact that worker productivity in the country fell for the first time during the past 18 months.  That’s an indication that instead of hiring more employees, companies are attempting to squeeze every bit of work out of their current employees as they possibly

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Todd Bossler with his back to a brick wall

Navigating the ‘Text Message Generation’

Ever have a candidate not answer the phone?  Or not return a voice mail?  Was that candidate under the age of 30?  If so, chances are good they’re part of the “Text-Message Generation.” In college football, coaches aren’t allowed to call recruits during certain times of the year.  Up until

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Todd Bossler with his back to a brick wall

The Email Marketing Series: The CAN-SPAM Act of 2004

As hot as social media is these days, especially for recruiters who are looking to make placements through social media, email marketing is equally popular.  The reason is that email is just as effective as social media, if not more effective.  (Actually, the best approach for recruiters looking to maximize

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Todd Bossler with his back to a brick wall

Add Your Blog Link to Your LinkedIn Profile

If you’ve been reading my posts at all, you know that blogging is a great way to keep the search engines coming back to your site regularly because search engines love fresh content.  But, you should also know that blogging lends personal credibility too! Providing you are posting good solid

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Analyzing Companies Ongoing Quest for the Perfect Candidate

I’ve recently blogged about the fact that more companies are mandating that they’ll only consider employed job seekers for their open positions and that they’re using credit checks more frequently when deciding which job seekers to hire and which to not. What these developments represent are clues as to what is

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Top Echelon Chief Content and Communications Officer Matt Deutsch

Know How Good Your Candidate’s Credit Is? You Should

It’s bad enough that many companies are taking the stance that they will no longer consider unemployed job seekers for their open positions.  Now it appears as though a growing number of them are using credit checks more frequently when deciding which job seekers to hire and which to not.

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Todd Bossler with his back to a brick wall

The SEO Series: Choose your Keywords Wisely

When you get right down to it, at the root of all this Search Engine Optimization stuff are your keywords.  That is, what words and or phrases do you want to be found under?  This may seem easy on the surface, but you should analyze what’s going on in and

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