By MATT DEUTSCH
A New Year is upon us! It’s time for a fresh start and a new beginning . . . and that includes with your recruiting firm’s website!
Below are six reasons to consider re-designing your recruiting website in 2014:
1. To make it “responsive”: This means it can be viewed optimally on smartphones and tablet devices. (This is a MUST for 2014!)
2. For re-branding purposes: Do website visitors know who you are and what you do immediately upon visiting your site? If not, they’re gone.
3. To add a definitive “call to action” or CTA: Website visitors need to know what to do within two seconds of landing on your site.
4. To add a blog: Blogging, even if only done once a week, has been proven to enchance a site’s search engine optimization (SEO).
5. To add more social media integration: Social media grows every year. Are you leveraging its power?
6. To incorporate a fresh look: The majority of candidates are tech savvy; they know a stale website when they see one.
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Matt Deutsch is the Chief Communications and Content Officer at Hiring Hook websites for recruitment and staffing agencies. Hiring Hook offers “responsive design,” which allows recruiting firm and staffing agency websites to be viewed in an optimum fashion on mobile devices such as smartphones and tablets.