If you’re like most firms in our industry, your website looks pretty but does little to bring in actionable leads. Most sites fall into the “online brochure” category. An online brochure is a fairly static set of web pages that don’t engage the visitor in an active manner. In other
People who visit websites have a very short attention span. They expect to find what they’re looking for within seconds, and they want a good experience in the process. A recruiting website design has to accomplish three basic functions within the visitor’s first five seconds. Otherwise, there’s a risk of losing
In my previous blog post for the Top Echelon Recruiter Training Blog, I discussed hiring blindness and how it contributes to poor candidate hires. In this post, I’ll be addressing the four main hiring styles, which are as follows: #1—The Tackler Tacklers are fast and decisive. They want to be in
The recruiting landscape has shifted, and contract staffing is here to stay. Recruiters, you’re already experienced with getting job orders and finding candidates. The only unknown part of contract staffing is how you handle the actual mechanics of employing contract workers. So what should you do? You have an important decision
Why do recruiters need a website? Let’s start with the obvious: just about the entire world is on the Internet. You can do anything and everything on the Internet. You can get your news and information, you can order goods and services, you can watch your favorite television shows and
We’ve written many times about how easy it is to add contract staffing to your recruiting solutions. When you outsource the complicated parts to a provider of recruitment back-office solutions, there just aren’t that many pieces left for you to deal with. Which is great, because it leaves your time free for calling, emailing,
(Editor’s Note: Welcome to Top Echelon’s series of blog posts regarding scripts for agency recruiters and executive search consultants. During these uncertain times, business development is paramount, as is the relationship that you have with your candidates, clients, and prospective clients. We invite you to also consider using our free
As we discussed in our previous blog post, there are two types of basic search engine optimization (SEO)—on-page vs off-page SEO. In this post, I’d like to delve into the six individual components of on-page SEO techniques, what they are, and how they’re used. 1. Page Titles Page titles are one
In a previous blog post, we discussed the components of “on-page” SEO (or search engine optimization), which comprises one half of the SEO spectrum. The other half is “off-page” SEO. “On-page” SEO is what you do on the pages of your website in order to generate more website traffic. “Off-page”
It’s 9 AM, you’ve had your two cups of coffee and now you sit down at your desk, ready to start making calls. Then an “urgent” call comes in from an unemployed candidate needing an update on the status of his unremarkable resume. After you peel him off the phone,
