How to Convert Website Traffic into Qualified Leads

Let’s say, just for fun, that you’ve implemented all of the strategies and techniques associated with both “on-page” SEO and “off-page” SEO.  That would mean that you’ve dramatically increased the amount of traffic to your website. What’s the problem with that?  You don’t make placements by driving more traffic to

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Recruitment Videos

Free Recruitment Videos from Top Echelon for Search Consultants

In response to the COVID-19 pandemic, Greg Doersching of Bullseye Mentor conducted a webinar series as part of Top Echelon Software’s Recruiter Coaching Series. Then we offered the recorded versions of those webinars as recruitment videos. Well . . . we’re back with more free recruitment videos! In fact, we

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Figurine kicks soccer ball while getting past the gatekeeper scripts.

Getting Past the Gatekeeper – Scripts for Better Recruiting

Ahh, gatekeepers. The bane of every recruiter’s cold-calling existence. You’ve gone to all the trouble of locating your prospect’s phone number, gotten through several levels of call transfers, and finally, you’ve made it to someone who can either send you right to your target . . . or shut you down completely. Getting past the

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Split network: debunking the myths

Split Fee Recruiting Network: Fact vs. Fiction

Okay, so now you know the five ways that split placements can boost business for recruiters. But is that enough to convince the average recruiter to join a split fee recruiting network? Sadly, no. However, we are prepared for such a contingency. Top Echelon Network was founded in 1988, although

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A recruiter writing a job description

How Recruiters Can Write a Job Description That Sizzles

When it comes to enjoying success with posting jobs on the Internet, there are a lot of steps involved. Among them: Actually securing a job order from a client Figuring out how to write a job description that includes all relevant job requirements Getting that job posting in front of qualified

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On-Page vs. Off-Page SEO

What is the Difference Between On-Page and Off-Page SEO?

In our previous blog post, we addressed what search engine optimization (SEO) strategies means for recruiters. There isn’t a quick solution or easy fix for improving the SEO for your website, but your strategy can be separated into two categories: on-page and off-page SEO. Both work toward getting you the high

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Recruitment results

3 Recruitment Results Search Consultants Should Always Deliver

What’s the bottom line in the employment marketplace? The same thing that’s the bottom line in the recruiting industry and everything else in the professional world: value. Value is why an employer would hire a third-party recruiting agency in the first place. The employer wants a qualified candidate for its

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[Infographic] 8 Signs You Need to Break Up With Your Recruiting Software

Are you on the fence about your recruiting software? Maybe you’ve developed workarounds just to function from day to day, or you find yourself frustrated by a user-unfriendly interface. Perhaps the problem is less with the software itself, and more with the seller—lackluster training, customer support that gives you the runaround, unresolved

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SEO for Recruiters

What is Search Engine Optimization (SEO) for Recruiters?

Every agency recruiter and search consultant needs to have a search engine optimization (SEO) strategy for their website. LONG gone are the days of searching for jobs in the newspaper or bulletin board. Today, candidates turn to search engines first—usually on a smartphone. If your website doesn’t rank on the

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3 Easy Steps to Create a Recruiting Blog

Creating a Blog for Your Recruiting Website

You’ve invested in a great website that even integrates with your recruiting software and leading job boards, but is that enough? Search engines, such as Google and Bing, reward websites for fresh and quality content. Creating a blog for your recruiting website is an easy way to boost your SEO

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