Todd Bossler with his back to a brick wall

The Email Marketing Series: The CAN-SPAM Act of 2004

As hot as social media is these days, especially for recruiters who are looking to make placements through social media, email marketing is equally popular.  The reason is that email is just as effective as social media, if not more effective.  (Actually, the best approach for recruiters looking to maximize

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Todd Bossler with his back to a brick wall

Add Your Blog Link to Your LinkedIn Profile

If you’ve been reading my posts at all, you know that blogging is a great way to keep the search engines coming back to your site regularly because search engines love fresh content.  But, you should also know that blogging lends personal credibility too! Providing you are posting good solid

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Todd Bossler with his back to a brick wall

The SEO Series: Choose your Keywords Wisely

When you get right down to it, at the root of all this Search Engine Optimization stuff are your keywords.  That is, what words and or phrases do you want to be found under?  This may seem easy on the surface, but you should analyze what’s going on in and

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Top Echelon Chief Content and Communications Officer Matt Deutsch

B-Level Candidates? Then It’s a B-Level Company

When the hiring manager at one of your clients informs you that unemployed candidates will no longer be considered for their job openings, the best question you can ask them is also the simplest: “Why?” It’s not the only question, by any stretch of the imagination, but just like any

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Top Echelon Chief Content and Communications Officer Matt Deutsch

Unemployed A-Level Players: Opportunity for Recruiters

As I stated in my previous blog post, it’s becoming more and more difficult to place the unemployed.  Some companies are omitting them from the job search process, sight unseen, to the point where they’re telling job seekers not to apply in their job posting and description. But as we all know,

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